Advertising and further

A song on six iPhones

Bart van de Kooij — Fri, 05 Mar 2010 16:00:30 +0000

Quite clever work from the guys of Pool. They created a viral for for the El Desafio Foundation in Argentina. To grab the attention of a wide audience they latched on to the ever evolving frenzy around the iPhone and its apps. Through a Youtube annotation in the video, they were able to guide thousands of users straight to the foundations website. The viral was also a part of the “Canon of Youtube” organised by Uploadcinema.

Tropicana brings the sun

Bart van de Kooij — Wed, 03 Mar 2010 16:16:53 +0000

Agency BBDO Toronto aptured the monumental raising of the sun in Inuvik – both literally and figuratively – for a series of documentary-style commercials, which will be featured prominently in the new campaign ““Brighter Mornings for Brighter Days”. The effect was tremendous for the 3,500 residents which have lived without a sunrise (or sunlight for that matter) for 31 days previous, but I have my doubts if the audince see the Association between the sun and the brand Tropicana. I’m curious towards the next commercials and keep you posted.

And then there was Salsa

Bart van de Kooij — Tue, 02 Mar 2010 15:13:32 +0000

Great use of video and background in this Vimeo ad for Frito Lay Dips. Never seen this before, but it is similar to Honda Shine. Entertaining in it’s own way. One of the few online display formats I actually believe in.

A Gorilla or a Rocket

Bart van de Kooij — Wed, 24 Feb 2010 15:29:35 +0000

Achtung have made a brilliant small campaign site for the new Skoda Super Combi. This car has a lot of trunk space so you can bring a lot of impressing stuff.This a different approach were I believe in. First they launched a television commercial to attract an audience at the micro site Superbcombi and there they show literally how size matters. Really cool 3D graphics and animations made by the really good and hardworking studio Creator in Lithuania.

Scandisk: Ship, Man, Goat & Fish

Bart van de Kooij — Sun, 14 Feb 2010 15:53:24 +0000

Great use of colour and execution, particularly Elvis. Made by advertising Agency: Nolin BBDO, Montreal, Canada

Creative Frisk

Bart van de Kooij — Sun, 07 Feb 2010 15:02:31 +0000

A digital ad agency SET Japan is pioneering in the OR-codes. Already they have made the colourful Louis Vuitton QR-code which is being talked across the planet. Nowadays they have a new solutions for Frisk.

The 4-hour Workweek

Bart van de Kooij — Sat, 06 Feb 2010 12:20:24 +0000

This video is a very good example why some books fail in one week and some books celebrate victory. The idea behind is simple. Timothy Ferriss know that he could not reach the whole world and it was to general. He gathering data by testing a lot at a small groups of fans which made the book a fenomal. With a tight budget of $8000 dollar the book came in de top-5 of Amazon and was a number one hit in the NewYorkTimes. For now you have to do it with the link

PepsiCo moves social

Bart van de Kooij — Fri, 05 Feb 2010 12:45:07 +0000

Instead of spending $20 million dollar at 30 second commercial during the SuperBowl – Bonin Bough, Global Director of Digital and Social Media at PepsiCo made a brilliant move. With the new Pepsi Refresh campaign they redefine traditional relationships in order to engage their customers and deliver on brand promise. The campaign is integrated with other social networks and move the conversation. The big idea behind the campaign is good, but I have my doubts why people should use PepsiCo to refresh the world if there are so many other companies who do the same.

Tow more with Confidence

Bart van de Kooij — Wed, 03 Feb 2010 11:22:26 +0000

Great execute idea, an ambient billboard for the new ‘09 F-150’s greater towing capacity– shown inside Ford Field, home to the Detroit Lions. This ad is made by JWT detroit.

Trojan-horsevertising

Bart van de Kooij — Tue, 02 Feb 2010 17:38:27 +0000

Trojan-horsevertising is not new. The first agency to use it, was TBWA\Neboko with its ‘Quit&Join’ campaign in 2006. It hired professional window cleaners to clean the windows of the biggest agencies in town while wearing t-shirts showing the different vacancies. Nowadays we see the idea again. Hidden letters, visibale on an airport scanner in a briefcase – to help Shield Security find new security employees at Schiphol; “Wanted: experienced security personnel”. Quite brilliant campaign for a select group of people.