The challenge of Adidas Orginals was to gather more friends on Sina (Chinese version of twitter). To achieve more friends they used a simply engagement trick  by rewarding people who add Adidas Orginals as a friend,  RT a specific tweet and comment which shoe color the user is wearing today for the chance to win an Adidas original bag. The result for a simple technique is not bath at all. Since the start of 18 June 2010 they gained more 7000+ followers.

.

Picked this one up via Littleredbook; it’s a Phillips campaign recently launched by DDB Shanghai, in conjunction with Shanghai Expo and the theme “Better City, Better Life”. Philips isn’t the first one who shows the world through the eyes of a child. This is a route thats been done before by many giants; normally when the product isn’t at the forefront of day-to-day life, the easiest, most relevant default is to go for kids.

Philips used a relevant and clever strategic to grab the attention of the parents who aspire for a better life, not necessarily for themselves, but rather a bright(er) future for their kids. The traditional ads where the aggregation of the 4.4 min during online video ad.. It’s amazing to see. Watch the video here

Because the Chinese team can’t participate in the South African World Cup Finals, Carlsberg came up with an ad to please the majority of soccer fans in China by showing what there are best in. Only two weeks after launch, the major video sites and SNS community has played the video more then  5.8 million.

Shangri-La Hotels and Resorts have launched a global brand campaign with the tagline: “It’s in our   nature.” Created by Ogilvy & Mather, Hong Kong, the campaign is meant to express the hotel group’s dedication to hospitality and service. Most hotels & resorts use similar ideas by showing lobbies, chandeliers and smiling faces. This way of advertising is conventional to the industry. Shangri-La has created a smart classic story that shows the value of genuine kindness, something that is very relevant in today’s society. The story is about a brave hero that travels. He faces adversaries and obstacles – he crosses mountains in adverse weather. These elements are there to represent the experience of travel thrown from pillar to post in alien cities and cultures, and even in the surrounds of a five-star hotel, feeling alone and miles away from home. This idea of thinking and feeling is cool and stands from the rest. (Via Media.asia)

Check out the TV experience Must see!