Trojan-horsevertising is not new. The first agency to use it, was TBWA\Neboko with its ‘Quit&Join’ campaign in 2006. It hired professional window cleaners to clean the windows of the biggest agencies in town while wearing t-shirts showing the different vacancies. Nowadays we see the idea again. Hidden letters, visibale on an airport scanner in a briefcase – to help Shield Security find new security employees at Schiphol; “Wanted: experienced security personnel”. Quite brilliant campaign for a select group of people.
