This video is a very good example why some books fail in one week and some books celebrate victory. The idea behind is simple. Timothy Ferriss know that he could not reach the whole world and it was to general. He gathering data by testing a lot at a small groups of fans which made the book a fenomal. With a tight budget of $8000 dollar the book came in de top-5 of Amazon and was a number one hit in the NewYorkTimes. For now you have to do it with the link
February 5, 2010
PepsiCo moves social
Instead of spending $20 million dollar at 30 second commercial during the SuperBowl – Bonin Bough, Global Director of Digital and Social Media at PepsiCo made a brilliant move. With the new Pepsi Refresh campaign they redefine traditional relationships in order to engage their customers and deliver on brand promise. The campaign is integrated with other social networks and move the conversation. The big idea behind the campaign is good, but I have my doubts why people should use PepsiCo to refresh the world if there are so many other companies who do the same.
February 3, 2010
Tow more with Confidence
Great execute idea, an ambient billboard for the new ‘09 F-150’s greater towing capacity– shown inside Ford Field, home to the Detroit Lions. This ad is made by JWT detroit.
February 2, 2010
Trojan-horsevertising
Trojan-horsevertising is not new. The first agency to use it, was TBWA\Neboko with its ‘Quit&Join’ campaign in 2006. It hired professional window cleaners to clean the windows of the biggest agencies in town while wearing t-shirts showing the different vacancies. Nowadays we see the idea again. Hidden letters, visibale on an airport scanner in a briefcase – to help Shield Security find new security employees at Schiphol; “Wanted: experienced security personnel”. Quite brilliant campaign for a select group of people.
January 25, 2010
Domino’s Pizza, Ow yes we did!
Great policy by Domino’s Pizza to do something with your hardest criticism. They chose to face the facts and reinvent the Domino’s pizza from the ground up. Real problem, real people, real pizza.
January 9, 2010
$500 campaign
Ad agency Mccann Erickson has developed an intelligent online campaign for their client Opticana, an opticians chain in Israel. They used the insight that everybody makes mistakes when typing a web address. Among the best-known web addresses they have registered the domain names with mistakes and made one landing page. This page has no purpose other than vouchers (coupons) to give away. For example www.nsn.co.il ipv www.msn.co.il. See here for your self how they did it:
January 6, 2010
Kingdom goodness
North Kingdom latest project was for Adidas. They made a brilliant game to save die Mannschaft (Why should we do that?) The used an intelligent insight that every team has one identity and worked it out in a theme: ‘the teamgeist.” Adidas is one of the clients where they made amazing work for over the past years. This showreel gathers some of the best from 2003 to 2009. Watch and weep.
January 4, 2010
Denmark Zoo
A very successful campaign for the Copenhagen Zoo in Denmark. Brilliant and simple out-of-home idea which features a giant snake along a city bus. A concept of agency Bates Y & R and artistic director of Peder Schack.
