This infographic explains some of China’s Social Media equivalents in comparison with the local chinese players. (Via Thomas Crampton)
August 2, 2010
Brand exposure of Adidas at Sina
The challenge of Adidas Orginals was to gather more friends on Sina (Chinese version of twitter). To achieve more friends they used a simply engagement trick by rewarding people who add Adidas Orginals as a friend, RT a specific tweet and comment which shoe color the user is wearing today for the chance to win an Adidas original bag. The result for a simple technique is not bath at all. Since the start of 18 June 2010 they gained more 7000+ followers.
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August 1, 2010
“Better Technology, Better Life”
Picked this one up via Littleredbook; it’s a Phillips campaign recently launched by DDB Shanghai, in conjunction with Shanghai Expo and the theme “Better City, Better Life”. Philips isn’t the first one who shows the world through the eyes of a child. This is a route thats been done before by many giants; normally when the product isn’t at the forefront of day-to-day life, the easiest, most relevant default is to go for kids.
Philips used a relevant and clever strategic to grab the attention of the parents who aspire for a better life, not necessarily for themselves, but rather a bright(er) future for their kids. The traditional ads where the aggregation of the 4.4 min during online video ad.. It’s amazing to see. Watch the video here
July 9, 2010
Social Media in Asia
This video on Social Media in APAC created for a recent internal meeting of Ogilvy Digital Influence team. Enjoy!
June 30, 2010
Japanese video recruitment website
Beacon.com is a Japanese ad agency which made a creative full-screen video experience to look for new hires. Now we can experience a day of a employee at Beacon. Check out here the website. Very impressive work and the load time is very quick (especially for China).
June 22, 2010
It’s in our nature
Shangri-La Hotels and Resorts have launched a global brand campaign with the tagline: “It’s in our nature.” Created by Ogilvy & Mather, Hong Kong, the campaign is meant to express the hotel group’s dedication to hospitality and service. Most hotels & resorts use similar ideas by showing lobbies, chandeliers and smiling faces. This way of advertising is conventional to the industry. Shangri-La has created a smart classic story that shows the value of genuine kindness, something that is very relevant in today’s society. The story is about a brave hero that travels. He faces adversaries and obstacles – he crosses mountains in adverse weather. These elements are there to represent the experience of travel thrown from pillar to post in alien cities and cultures, and even in the surrounds of a five-star hotel, feeling alone and miles away from home. This idea of thinking and feeling is cool and stands from the rest. (Via Media.asia)
Check out the TV experience Must see!
March 18, 2010
Missing the match: Real Madrid – AC milan
Heineken has pull off a brilliant way of guerilla advertising by giving a fake classical concert where the guys couldn’t say no to, because their bosses or girlfriends asked. After 15 min Heineken changed the whole deal.
March 5, 2010
A song on six iPhones
Quite clever work from the guys of Pool. They created a viral for for the El Desafio Foundation in Argentina. To grab the attention of a wide audience they latched on to the ever evolving frenzy around the iPhone and its apps. Through a Youtube annotation in the video, they were able to guide thousands of users straight to the foundations website. The viral was also a part of the “Canon of Youtube” organised by Uploadcinema.
March 3, 2010
Tropicana brings the sun
Agency BBDO Toronto aptured the monumental raising of the sun in Inuvik – both literally and figuratively – for a series of documentary-style commercials, which will be featured prominently in the new campaign ““Brighter Mornings for Brighter Days”. The effect was tremendous for the 3,500 residents which have lived without a sunrise (or sunlight for that matter) for 31 days previous, but I have my doubts if the audince see the Association between the sun and the brand Tropicana. I’m curious towards the next commercials and keep you posted.
